Labels

Color-coded tags to organize WhatsApp conversations, contacts, and groups. The Labels Manager has 7 tabs:

1. Labels — Create, edit, delete, reorder labels. Each label has a name, color, optional translations (28 languages), and optional outreach threshold (days) for Keep In Touch.
2. AI Auto-Labeling — AI automatically classifies incoming conversations and applies labels. Configure which labels the AI can assign.
3. Label Rules — Automated rules that apply labels based on conditions (keywords, sender, time, CRM fields).
4. Label Approval — Review queue for AI-suggested labels before they are applied. Approve or reject.
5. Bulk Labeling — Apply or remove labels across multiple conversations at once.
6. Perspectives — Saved label-based views of your inbox. Combine multiple labels into a named perspective for quick filtering.
7. DNS (Do Not Send) — Manage contacts or numbers that should never receive broadcasts or campaigns.

Labels can be applied to chats, contacts, and WhatsApp groups. Label groups let you organize labels into categories.

Where to find it

📍 Sidebar → Labels (Tag icon)

How to use

1. Open Labels from the sidebar.
2. Click "+ New Label" to create a label with name, color, and optional translations.
3. Apply to chats by right-clicking a conversation, using the label button in the chat header, or via bulk labeling.
4. Set outreach thresholds on labels for Keep In Touch follow-up reminders.
5. Enable AI Auto-Labeling to automatically classify conversations.
6. Use Perspectives to create saved multi-label views.

Related features

• Contacts
• Segmentation
• Campaigns / Broadcasts
• Keep In Touch
• Groups & Communities

FAQ

• How do I create a label?
• How to tag conversations?
• Can I filter by label?
• How does AI auto-labeling work?
• What are label rules?
• How do I approve AI labels?
• What are perspectives?
• How do I bulk label?
• What is the DNS list?
• Can I translate label names?