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Your First AI Campaign ​

Scenario: You want to send a personalized promotion to 200 customers who purchased last month. AI composes the message, you review and schedule, and Spun sends it at the optimal time.

Prerequisites ​

  • Contacts labeled or segmented (e.g., "Recent Buyers")
  • Any paid plan (campaigns are included on all of them)
  • WhatsApp connected

Step 1 — Label your audience ​

  1. Open Contacts from the sidebar.
  2. Apply a label to the contacts you want to reach (e.g. "Customer"), or use one you already have.

Step 2 — Start a new campaign ​

  1. Open Campaigns from the sidebar.
  2. Click "+ New Campaign".
  3. Name it (e.g., "Summer Promo 2026").
  4. Choose recipients with the same filters as Send to Multiple: label = "Customer", activity = last message within 30 days.

Step 3 — Compose with AI ​

  1. In the message composer, click the AI icon.
  2. Describe your intent: "Write a friendly promotion for a 20% summer discount on our premium plan. Keep it under 160 characters."
  3. Review the AI draft. Edit tone or details as needed.
  4. Add a Smart Link if you want to track clicks.

Step 4 — Schedule and send ​

  1. Choose Send now or Schedule for a specific date/time.
  2. Review the recipient count and estimated delivery time.
  3. Click Launch Campaign.

TIP

Schedule during business hours in your audience's timezone for best open rates.

Step 5 — Track results ​

After sending, the campaign dashboard shows:

  • Delivered — Successfully sent to WhatsApp
  • Read — Recipient opened the message
  • Replied — Recipient responded
  • Link clicks — If you used Smart Links

Pro tips ​

  • A/B test: Create two campaigns with different messages to the same segment split in half.
  • Personalization: Use placeholder for contact names.
  • Follow-up: Set a Keep In Touch threshold on the campaign label for automatic follow-up reminders.
  • Daily AI caps (Basic): 2 compose uses/day — compose your campaign message first!

Troubleshooting ​

ProblemSolution
"Segment is empty"Check your filter rules — dates may need adjusting
Campaign stuck in "Sending"Large campaigns send in batches to avoid rate limits — be patient
Low delivery rateSome contacts may have blocked you or changed numbers